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Sign into your accountWhat Do the Best Real Estate Websites for Agents Have in Common?
December 01 2020
Competition is fierce in the real estate industry. Naturally, agents focus on doing things that make themselves and their brand stand out, like clever marketing, creating flashy ads and handing out branded freebies.
But your real estate website is just as important, if not more so. Anyone who searches for you will land on Google and then continue to your website. It only takes a single impression to hold their attention or lose their business. Getting it right is essential in preventing consumers from leaving your site too quickly. If they're engaged, they'll gain value from your content, have more confidence in your brand and ultimately convert into a lead.
There are six common traits that the best real estate websites for agents have in common. These include usability and content features that meet consumer expectations, as well as specific tools that help real estate agents capture leads' contact information. Get these right and your website will be ready for prime time.