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Browse the siteDecember 07 2014
You may have a certain reputation among colleagues and consumers in your local market, but is that reputation reflected online, where many new prospects are doing their research about real estate agents? Today, the Internet is where most consumers are making major decisions about the things they buy and the professionals they choose – real estate agents included.
How do you ensure that your online reputation is stellar? It's a complex question that requires a multi-pronged solution. This may include agent ratings, agent profiles on consumer-facing property search portals, social networking, your personal website, and much more. Sound intimidating? That's why many companies with expertise in digital marketing for real estate have taken much of the responsibility off of your hands.
Each company manages online reputation management differently, so it's important to understand your objectives and your options.
To help you learn more about online reputation management, we recommend reading the following articles. They're a good place to get started: