Friday Freebie: 52 Lead Gen Ideas for 2022

It's been a little over a month since New Year's -- how are your resolutions looking? If you're like most people, maybe not so great. It's easy to set over-ambitious goals when facing down the fresh slate of a new year. When those goals reveal themselves to be unsustainable for your lifestyle, it's even easier to toss those resolutions aside. That's...

The real estate industry now runs on data, but it seems like everyone wants to stake their claim in this data-driven reality. Who really should own your data, then? Your tech vendor, your brokerage, or the organization aggregating it for you? The insecurity agents and teams feel that their hard-earned SOI contacts won't remain private is one of the...

To promote your business online and start recruiting real estate agents for your brokerage, you must have a strong and effective marketing strategy. Not only will a marketing strategy help you save time and money, but it will also ensure that you get qualified agents at your doorstep. If you are interested in learning more ways to develop your marketing...

Wednesday, February 9, 2022 at 10:00 AM PST Past clients are your best source of future business. But if past clients can't remember your name, it's costing you tens of thousands of dollars in lost commission revenue, every year. The good news is that you're not alone, and it's an easy problem to fix. The key is to keep in touch and stay top of mind...

New Zillow survey finds most Americans enjoy home shopping more than dating SEATTLE, Feb. 2, 2022 -- Love is in the air this Valentine's Day, at least when it comes to home. A new survey from Zillow finds 80% of Americans say they love their home. However, finding a home is a lot more challenging in today's hypercompetitive and rapidly appreciating...