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Sign into your accountPoint2 Homes Traffic Scores New Record Values. Leads Are Up by 70%
April 13 2016
At the beginning of this year, we predicted that 2016 would be awesome, as we expected traffic on our listings portal Point2 Homes to break new records. Well, only 3 months have passed since and it looks like things are very much on the right track.
Once again, we registered all-time-high values in traffic and leads. Over 19 million pages were viewed by potential homebuyers, sellers and renters last month, while leads went up by 70%.
Here are, at a glance, our achievements in March:
Website Traffic Surpasses 3 Million Visitors. Canada Sees the Biggest Increase
Registering 3.17 million visits, Point2 Homes saw an increase in traffic of 33% in March 2016 compared to the same month last year. Most visits — more than 2 million– came via search engines (Google, Bing, etc.), where our listing pages rank very high, attracting more potential home buyers.
A quick search using keywords such as "homes for sale in [city]" will show you that we rank in the top 5 Google search results for most major cities in Canada (Toronto, Ottawa, Vancouver,Montreal, etc.) and several counties in the US:
Traffic increased the most in Canada — a 61% year-over-year rise, which translates into 1.86 million visits. In the U.S., the increase was more modest — 12% — totaling 1.09 million visits.
Agents, rejoice! The number of leads is now up by 70%
We're really glad when we can deliver one piece of great news after another to our Point2 agents. In February we worked on enhancing one of our most popular features — the featured listing and agents ads — in order to ensure the maximum visibility to our real estate clients.
Then March came with even more reasons to get excited — the number of potential home buyers taking a step toward contacting agents on Point2 Homes grew to an incredible 230,000, which marks a 70% year-over-year increase.
If you'd like to ensure your listings preferred placement on Point2 Homes, all you have to do is get the Point2Agent marketing package which includes a generous number of listing and agent ads together with other top-of-the-line advertising options for real estate professionals.
To view the original post, visit the Point2 Homes blog.