February 10 2014
SAN JOSE, Calif., Feb. 10, 2014 -- Realtor.com®, the leader in online real estate operated by Move, Inc. (NASDAQ: MOVE), today released the results of its Home Crush Survey, which revealed that men and women are notably different when it comes to developing a crush on a home. In this survey, a home crush is defined as a home a consumer likes and is drawn back to looking at more than once online or in person. The survey ran on realtor.com® from Jan. 9-20 and found that more than 1,000 respondents reported having a home crush.
"We conducted the survey to see how searching for 'the one' in real estate correlates to searching for 'the one' in love and we found that they are very similar. Buyers have to evaluate crushes based on turn ons and offs and whether the home is in their league, so they often find themselves spending a good amount of time checking out their crush online," said Barbara O'Connor, chief marketing officer at realtor.com®.
"According to our data, another similarity between romance and real estate love is that men and women prioritize differently. Men are more likely to move from one crush to another on a weekly basis and consider a garage as an important home feature. Women tend to find a new home crush on a monthly basis and swoon for updated appliances and fixtures. However, the survey found that women and men share some common ground in that outdoor living spaces topped the list as the attribute most likely to make them fall in real estate love," said Leslie Piper, consumer housing specialist at realtor.com®. "Whether it's love or real estate, having a short list of deal breakers is critical for finding 'the one' to help buyers weed through the crushes to find the home of their dreams."
Women are more likely to cultivate crushes on homes that are out of their league financially:
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For full list of survey results, please contact Lexie Puckett at [email protected]
ABOUT realtor.com®
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.
Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®; TigerLead® Top Producer® Systems and FiveStreet. Move, Inc. is based in San Jose, California.