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Annual Foreign Investment in U.S. Existing-Home Sales Falls 27% to $54.4 Billion, Lowest Level in a Decade
International buyers purchased 107,000 U.S. residential properties totaling $54.4 billion from April 2020–March 2021, down 31% and 27%, respectively, from the previous year and the lowest volumes since 2011. WASHINGTON (July 26, 2021) -- Foreign buyers purchased $54.4 billion worth of U.S. existing homes from April 2020 through March 2021, a 27% decrease from the previous 12-month period and the fourth consecutive annual decline in foreign investment in U.S. residential real estate, according to a new report from the National Association of Realtors®. Foreign buyers purchased 107,000 properties, down 31% from the prior year, as the COVID-19 pandemic led to a strong global economic contraction and a decline in international tourist and business arrivals. The dollar and sales volumes are the lowest since 2011, when those figures were $66.4 billion and 210,800 properties, respectively. NAR's 2021 Profile of International Transactions in U.S. Residential Real Estate surveyed members about transactions with international clients who purchased and sold U.S. residential property from April 2020 through March 2021. Foreign buyers who resided in the U.S. as recent immigrants or who were holding visas that allowed them to live in the U.S. purchased $32.4 billion worth of U.S. existing homes, a 21% decrease from the prior year and representing 60% of the dollar volume of purchases. Foreign buyers who lived abroad purchased $22 billion worth of existing homes, down 33% from the 12 months prior and accounting for 40% of the dollar volume. International buyers accounted for 2.8% of the $5.8 trillion in existing-home sales during that time period. "The big decline in foreign purchases of homes in the U.S. in the past year is no surprise, given the pandemic-induced lockdowns and international travel restrictions," said NAR Chief Economist Lawrence Yun. "Yet, even with the absence of foreign buyers, the U.S. housing market strengthened solidly." Total U.S. existing-home sales plunged to a seasonally adjusted annual rate of 4.01 million in May 2020. Sales fully recovered by July, eventually reaching a peak of 6.73 million in October. China and Canada remained first and second in U.S. residential sales dollar volume at $4.5 billion and $4.2 billion, respectively, continuing a trend going back to 2013. India ($3.1 billion), Mexico ($2.9 billion), and the United Kingdom ($2.7 billion) rounded out the top five. The United Kingdom was the only country among the top five to see an increase in dollar volume from the previous year ($1.4 billion to $2.7 billion) and it replaced Colombia as the fifth largest country of origin by dollar volume of foreign buyers. The annual dollar volume dropped by at least 50% for foreign buyers from China ($4.5 billion from $11.5 billion), Canada ($4.2 billion from $9.5 billion) and Mexico ($2.9 billion from $5.8 billion). "As travel restrictions loosen and foreign students return to U.S. colleges in the upcoming year, there is likely to be some growth in foreign buying of U.S. real estate," Yun added. "High home prices and the ongoing lack of inventory could, however, pose a challenge for buyers." The median existing-home sales price among international buyers was $351,800, 15% more than the $305,500 median price for all existing homes sold in the U.S. The price difference primarily reflects the locations and type of properties desired by foreign buyers. At $476,500, Chinese buyers had the highest median purchase price, and more than a third – 34% – purchased property in California. For the 13th straight year, Florida remained the top destination for foreign buyers, accounting for 21% of all international purchases. California ranked second (16%), followed by Texas (9%) and Arizona (5%), with New Jersey and New York tied at 4%. All-cash sales accounted for almost two out of five – 39% – international buyer transactions, with a higher percentage among non-resident compared to resident foreign buyers at 61% and 24%, respectively. More than four out of five buyers from the United Kingdom – 82% – made all-cash purchases, the highest share among foreign buyers. Asian Indian buyers were the least likely to pay all-cash at just 8%. Two-thirds of Canadian buyers (66%), two out of five of Chinese buyers (40%), and a third of Mexican buyers (33%) made an all-cash purchase. Forty-three percent of foreign buyers purchased the property for primary residence use and 65% purchased detached single-family homes and townhouses. Nearly half of international buyers – 49% – purchased a home in the suburbs and 28% bought a home in an urban area, a figure that's held steady over the last six years. Seven percent of foreign buyers bought property in a resort area, down from 17% in 2012. "Driving economic development through our work to foster diverse and inclusive communities remains a top priority for NAR," said Katie Johnson, NAR's general counsel and chief member experience officer. "Our association collaborates with groups across the country to educate foreign buyers on the opportunities in U.S. real estate and to maximize the global business potential in our local markets. NAR and the Realtor® brand has grown to a network of more than 100 real estate associations across 85 countries, ensuring stable, accessible markets that allow our members to make direct connections with global real estate professionals and sources of foreign investment." View the full 2021 Profile of International Transactions in U.S. Residential Real Estate here. The National Association of Realtors® is America's largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Molly McKinley to lead global marketing and industry relations at RateMyAgent
A longtime leader in real estate and brand marketing, McKinley expands her role at the fast-growing agent reviews platform SAN DIEGO, June 14, 2021 -- RateMyAgent, the leading review and digital marketing platform for real estate professionals, today announced the promotion of Molly McKinley to executive vice president of global marketing and industry relations. A celebrated branding and marketing expert with deep roots in real estate, McKinley has been serving as the company's vice president of brand marketing since January 2020. "Molly has not only been integral to our initial successes in the U.S. market, she has exceeded every ambitious goal we set while remaining strategic and committed to growing our brand reputation in the industry," said the company's co-founder Mark Armstrong. "Her deep knowledge and relationships across the real estate ecosystem, coupled with her marketing talent and branding instincts, make her the perfect fit for this new, elevated role at RateMyAgent." After its staggering success in Australia, where RateMyAgent is used by agents who sell 80% of property, the company entered the U.S. market in 2018. In less than two years, McKinley helped expand the user base to more than 120,000 U.S. agents who are empowered to build their online reputations through verified client reviews and related digital marketing activities. In her new role, McKinley will lead marketing for the company's forthcoming global rollouts, while continuing to focus on expanding RateMyAgent's U.S. footprint through agent-focused marketing efforts. The company's agent-driven mission was a natural fit for McKinley, who had previously been the vice president of corporate marketing and communication at Adwerx; she has also worked at Adobe, IBM, Relola and First. "My work at RateMyAgent has allowed me to continue growing in an industry I love, while helping agents become more thoughtful about their reputations, and more vocal about the excellent experiences they provide their clients," said McKinley. "It is so gratifying to work with and for people who truly believe in helping agents become more intentional — and ultimately, Undisruptable." Intention is the thread that connects every phase of McKinley's storied career, which began as an art dealer in San Francisco and has evolved to include teaching yoga classes; owning a successful marketing agency, Redtail Creative; and launching Intentionaliteas herbal loose leaf teas. She is the author of the soon to be released book, The Intentional Business: A Path to Purpose and Prosperity. "Throughout my career and in my own personal life, I always strive to find intention and true purpose. For me, that's what marketing is all about — illuminating better options for your customers, and helping them succeed beyond their wildest dreams," said McKinley. "I feel lucky to share that philosophy with the team at RateMyAgent, and I am thrilled that my new role will allow me to expand my reach across the global real estate industry." About RateMyAgent RateMyAgent is a real estate review platform that boasts more than 120,000 U.S. agent users; the tool is also used by 80% of agents who sell property across Australia, where it was first launched. RateMyAgent allows agents to request, verify and promote their glowing client reviews across the web, including to Google's local search results and social media platforms like Facebook and Instagram. Agents can claim their free profile by going to ratemyagent.com
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Realtor Survey Shows Decline in Foreign Investment in U.S. Residential Real Estate
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Realtors See Strong International Activity, Organize Global Real Estate Conference
WASHINGTON (August 7, 2018) — Realtors®, members of the National Association of Realtors®, will travel to Hanoi, Vietnam to join experts in the real estate industry from all over the world to learn, share, connect and transact during the 2018 International Real Estate Conference. Now in its fourth year, IREC will take place at the National Convention Center in Hanoi from September 6-7, with an expo extending from September 8-10. The annual real estate conference brings together top experts to discuss the industry's most pressing trends and is an opportunity for international attendees to make connections with real estate professionals in one of the world's most dynamic regions. "Nearly a quarter of Realtors® reported that they worked with an international client in the last year, even as low inventory and higher home prices continue to affect the U.S. market. Demand from overseas remains strong; foreign buyers purchased a total of $121.0 billion of residential property last year and at a more expensive price than domestic buyers did, a comparison of $292,200 for a foreign median home price and $249,300 for domestic," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. This year's event draws upon the success of past events in the Philippines, South Korea and Thailand and includes high-level speakers such as the U.S. Ambassador to Vietnam and a representative from the Vietnamese Prime Minister's office. "Realtors® understand better than anyone that the U.S. real estate market continues to be seen as a safe, secure and profitable place to invest in property. IREC brings together NAR partner associations from all over the world to discuss cross-border opportunities and the many benefits of investing in the U.S. real estate market," Mendenhall said. The conference kicks off with the NAR Global Leadership Summit, an invitation-only meeting where leaders from NAR's bilateral partners will convene to discuss hot topics and trends influencing the industry worldwide. Conference sessions, which are open to all registered attendees, will cover current industry topics such as artificial intelligence; big data, and data analytics; block chain; building construction and design trends; smart cities; global real estate market trends from each region; and more. Over 1,000 conference attendees are expected, and 60,000 are expected to visit the conference exhibit hall. The host for IREC 2018 is the Vietnam National Real Estate Association; NAR is supporting the conference as a strategic partner. The National Association of Realtors® is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Foreign Investment in U.S. Commercial Real Estate Remains Strong, China and Mexico Top Investors
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Alain Pinel Realtors Launches WeChat Micro-site for Chinese Real Estate Buyers
APR is the first U.S. real estate firm to launch a micro-site on China's WeChat. SARATOGA, CALIF. (NOVEMBER 15, 2017) - Alain Pinel Realtors (APR), the Bay Area's largest residential real estate firm, announced today a partnership with Chinese luxury real estate marketing agency, Caimeiju, making the brokerage the first U.S. real estate firm to launch a micro-site on China's WeChat. With more than 963 million monthly active Chinese users, WeChat is well positioned to assist Chinese buyers interested in buying real estate around the globe. Known as China's "app for everything," WeChat offers everything from free video calls and instant group chats to news updates, shopping, bill payments and easy sharing of large multimedia files. According to The National Association of Realtors, Chinese buyers purchased $31.7 billion worth of U.S. property between March of 2016 and 2017. In 2014 APR began promoting its brand and luxury real estate listings in China on Caimeiju.com/apr. Since then APR has embraced the China market, including sending multiple delegations to showcase Bay Area real estate at luxury property events in Beijing, Shanghai and Guangzhou. APR's decision to launch a WeChat micro-site with Caimeiju is in response to the increased social and online behavior of Chinese citizens. "Chinese buyers tend to do a lot more research than other consumers. Brand recognition is vital," said Michi Olson, vice president of Global Business Development and Relocation at APR. "Many of our agents already use WeChat to communicate with their Chinese clients on a personal level and can now do so easily at a brokerage level." Olson says she plans to make WeChat a feature of her meetings and discussions at LPS Shanghai 2017 in December, when she and her APR delegation will be in China. The new WeChat micro-site provides a central digital location on WeChat for sharing APR's company information, Bay Area market data, translated exclusive property listings from Caimeiju, and even a Chinese language Bay Area MLS search. "Because of stricter capital outflow restrictions, buyers who can invest in overseas luxury properties tend to be more more sophisticated about their options; they focus on quality over quantity," said Jeff Toth, founder of Caimeiju. "APR has been an innovator in this space and innovating on WeChat is an extension to make sharing information in China even easier." Caimeiju was founded in 2009 to provide luxury marketing solutions to high-end brokers, Realtors and developers selling to China's elite. About Alain Pinel Realtors® Alain Pinel Realtors (APR) is the largest privately owned residential real estate company in Northern California and is consistently ranked among the top 10 largest residential real estate firms in the United States based on closed-sales volume. The firm has 1,400 agents in more than 30 offices throughout Northern California. APR was founded in 1990 by Chairman and CEO Paul L. Hulme, and is based in Saratoga, Calif. Visit us at apr.com and china.apr.com.
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Berkshire Hathaway HomeServices Signs Marketing Agreement with Juwai.com, China's Largest International Property Portal
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Proxio Extends National and Global Reach with New Clients
Santa Clara, CA (November 4, 2016) – Proxio, Inc., provider of the world's most powerful digital marketing and collaboration solutions for the real estate industry, today announced several new partnerships with brokerages, builders, and developers around the world. Through these partnerships, clients have access to Proxio's full range of uniquely designed luxury and new construction digital marketing services, with the ability to leverage the Proxio network of over 800,000 real estate professionals worldwide. In 2016, Proxio added clients and inventory in almost every state, as well as extending its international presence in several foreign countries including Belize, Colombia, Costa Rica, India, and Spain. These brokerages, builders, and developers have put thousands of their properties on the Proxio Showcase sales platform making them available to agents all over the world. Proxio is also adding some of the world's most recognized real estate brands and builders shortly, as preparations are being made for their final deployments. "We have developed a reputation for excellence in the luxury and new construction real estate markets, and our shared understanding of the value high-quality materials and services play in this marketplace makes these new partnerships a natural one," says Jose Perez, Executive Vice President of Sales for Proxio. "We look forward to assisting all our new clients in growing their professional networks and increasing their luxury and new construction sales around the world." Included in Proxio's digital marketing packaging is a multilingual website and digital brochure for each listing, both of which are fully SEO and mobile optimized. With these marketing tools, clients can easily distribute their luxury listings and new construction projects, via email and across social channels, to potential buyers around the globe. In addition, clients gain unique insight into where there properties are being viewed and by whom. Ree Cole, Marketing Analyst for New Development for NRT Coldwell Banker Southeast has seen the power of the Proxio platform firsthand. "I wish every REALTOR® was using Proxio Showcase because every property could go viral throughout the world." Proxio is the only real estate sales platform that makes it possible for agents, brokers, and developers to share inventory and marketing materials around the globe with full analytics. Using this powerful platform, clients can expand their sales potential through the use of automatically generated, impeccably designed digital packaging for each of their luxury listings, new developments, and new communities. ABOUT PROXIO SHOWCASE™ Proxio's collaborative real estate sales platform puts inventory from builders, developers, and brokers in the hands of motivated agents worldwide, resulting in a faster and more cost-effective sales process while tracking activity, interest, and leads. Proxio's agent network, translation tools and amazing digital marketing accelerate sales for luxury brokers and builders, while creating new commission opportunities for agents – providing a strategic advantage in serving diverse clients and growing their businesses globally. For more information on how Proxio is transforming the way the real estate industry markets and sells, visit Proxio.com.
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Realtor.com® brings global real estate opportunity within reach for U.S. buyers and sellers, professionals alike
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Nearly 30 Countries Represented at Upcoming LeadingRE Global Symposium
Excitement is building for the 2016 Global Symposium of Leading Real Estate Companies of the World® in Amsterdam October 23-25. LeadingRE members from nearly 30 countries will be participating, including Australia, Belgium, Bulgaria, Canada, Cayman Islands, China, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Luxembourg, Malaysia, Mauritius, Mexico, Monaco, Netherlands, New Zealand, Panama, Portugal, Russia, South Africa, Spain, Switzerland, the UAE, United Kingdom and the U.S. This is the 9th Global Symposium sponsored by LeadingRE for its members around the world, with previous locations in Dublin, Rome, Valencia, Madrid, Lisbon, Venice, Dubrovnik and Berlin. "Our network doesn't just feature dots on a map," comments LeadingRE President/CEO Pam O'Connor. "Globalization is an integral part of our culture. We bring top-performing real estate brokerages together from around the world at events like this to learn what is happening in global real estate. We foster close relationships, and as a result, our members have sent cross border referrals to over 90 countries in the past 12 months. Other real estate organizations talk about being global. We truly live it." The Amsterdam program will feature topics ranging from the global role of wealth management firms in real estate, to the impact of BREXIT, to what is happening in the Russian market. Keynote speaker Caspar Berry is a former poker player who uses that background and 15 years of media experience to offer unique insights on risk-taking and decision making. A special LeadingRE announcement is also slated for the opening session of the Global Symposium on October 24. To learn more about the event, visit www.LeadingRE.com/Symposium. To learn more about Leading Real Estate Companies of the World®, visit www.LeadingRE.com.
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Miami Realtors Showcase South Florida Real Estate in India
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Sotheby's International Realty Brand to Target China’s Wealthy with New Juwai.com Alliance
MADISON, N.J. 09-07-2016 — Sotheby's International Realty Affiliates LLC has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world's most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby's International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories. Chinese Wealth Because of its rapid economic growth, the number of Chinese dollar millionaires is expected to reach 2.3 million by 2020, a 74 percent increase compared to today. Largely due to China, Asia was responsible for 70 percent of all new billionaire wealth in 2015. Chinese Real Estate Buyers China is already the second-largest source of visits to sothebysrealty.com, only after the United States, and accounts for one out of every 10 visitors. Chinese investors favor real estate as an asset class. Chinese purchasers acquired at least US$350 billion of U.S. real estate between 2010 and 2015. 69 percent of Chinese purchase on an all-cash basis.4\ Between 2009 and 2015, Chinese buyers went from accounting for 10 percent to 28 percent of all foreign residential real estate acquisitions in the U.S. In the same period, its annual investment level increased more than nine-fold. Looking forward, Chinese buyers are expected to continue their international real estate purchasing spree. The best estimate is that they will spend at least US$218 billion on existing U.S. real estate between 2016 and 2020 – with investments in the rest of the world on a similar scale. Details of the Alliance The Sotheby's International Realty brand alliance with Juwai.com includes the following components: Listing display: Sotheby's International Realty property listings will appear on Juwai.com and in its real estate search results. First responders: Juwai.com's Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby's International Realty sales associate who has the listing. Brand page: A Sotheby's International Realty brand overview page carries information about the brand, a contact form and the network's listings – all in one place. Banner advertising: Sotheby's International Realty banner ads will run on the Juwai.com homepage, promoting the company's new brand page and listings to Juwai.com's audience. "We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth. From now on, our listings will also be promoted on Juwai.com. Having Juwai.com's team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers. That's a huge competitive advantage to our affiliates and independent sales associates, and to their clients." Purvey continued: "One of Juwai.com's key advantages is that it is hosted on both sides of China's internet firewall, so its listings are visible online both within China and outside of China." About Sotheby's International Realty Affiliates LLCThe Sotheby's International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 845 offices in 63 countries and territories worldwide. Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.
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Miami Realtors Partners with Realopedia to Promote South Florida in the Middle East
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Howard Hanna Now Translates Website in 100 Languages
Cleveland, OH (August 9th, 2016) – As the third largest real estate company nationally, Howard Hanna takes its commitment to innovation seriously. That's why in July, the company made its estimated 10 million web pages available in 100 different languages on HowardHanna.com. "From our 100% Money Back Guarantee, to our Buy Before You Sell program, to our One-Stop Shopping, to our world-class website, Howard Hanna has always tried to anticipate the needs of our customers and adapt to the changing role of real estate," said Howard W. "Hoddy" Hanna, III, Chairman of Howard Hanna. "Updating our website to offer translations in 100 languages is just another way for us to make sure that we continue to lead the charge as visionaries in the world of real estate." Howard Hanna has always looked to make the real estate process simpler. The goal of adding translations to the website is not only to make the American Dream of Homeownership accessible to those who may not speak English as a first language, but also to keep pace with a changing digital landscape. Brian Boero from 1000Watt worked with Howard Hanna on the launch of the new website in 2015. "Designing a great digital experience requires truly understanding your user, and making it as easy as possible for them to get what they want," he said. "Howard Hanna has doubled down on its commitment to this approach with this update, and I commend them for it." Thus far in 2016, Howard Hanna's website has had visits from over 200 countries. With an average of 1.4 million visitors per month, this cutting-edge technology advances the promise to revolutionize real estate. It helps to bring listings, services, and programs to a wider, more diverse audience. Susan Sadowski, President of Relocation Horizons, Inc., Howard Hanna's relocation management company, is thrilled about this new development for the Howard Hanna website. "The language translation tool responds to the requests of many of our corporations and the international and foreign national transferees relocating into Howard Hanna's eight-state market area. We are thrilled that we can reach out to our transferees who either speak English as a second language or don't speak English at all, and that our website can be translated into over 100 languages." In 2015, the combined performance of the Howard Hanna companies resulted in closed sales of over $16.2 billion and an impressive 89,737 closed transaction sides. With its pledge to continued innovation in real estate, Howard Hanna expects to have another record-breaking year in 2016. Howard Hanna Real Estate Services is the third largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, VA, MI, NY, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.
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Realtor.com® expands international reach with global property network
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MLS PIN to Offer the International MLS to Its Customers
BOCA RATON, Fla. — The International MLS [IMLS] announced that MLS PIN will now offer its brokers and agents in the Boston metro market the option of international exposure and access through The IMLS. "MLS PIN is the largest MLS in New England, one of the largest in the USA, and is headed by CEO Kathy Condon who is also the President of the Council of MLS. We are really excited about adding MLS PIN to join our growing list of Country Associations and MLS's agreeing to work with The IMLS on behalf of their brokers and agents," says The IMLS CEO/Founder and California broker Dr. Daniel Nussbaum. "We are delighted and really appreciate that the MLS PIN executive team has responded to requests from their brokers to have their listings sent to The IMLS and that they see that The IMLS offers a complete global solution providing an international marketing presence that is easy and affordable, while providing their agents with additional opportunities to increase their income." "We will now be able to bring more than 1,000,000 listings in more than 70 countries to their agents and brokers in the Boston metro area in a very affordable way, as a lead capture tool for agents to earn referral commissions on properties outside their own local markets," Nussbaum said. "Additionally, this will enable all of their own listings to be on agent and broker sites across the U.S. and around the world automatically, as well as on The IMLS." According to Nussbaum, The IMLS-MLS partner program epitomizes the entire approach taken by The IMLS, aimed at strengthening the MLS system in the U.S. along with providing global listing delivery for agents and brokers in a protected way. The IMLS requires U.S. agents to enter their listings into their local MLS first — with no 'For Sale By Owner' or pocket listings allowed — keeping the real estate market in the hands of true professionals. "In addition to requiring U.S. listings to first be in the local MLS, there will be no advertising other agents on a personal member's listing page, and only that listing agent member will receive the lead," Nussbaum said. "We are pleased to add The IMLS to our syndication offerings as a unique and exciting option for our Brokers who wish to market or search for listings Internationally," said Kathy Condon, CEO of MLS PIN. About The International MLS [IMLS]™ The International MLS [IMLS] is a real estate technology company with a global portal and products platform serving agents, brokers, associations, developers, buyers and sellers around the world. Based in Boca Raton, Fla., The IMLS has more than 1,000,000 listings in 75 countries available in 90 languages and The IMLS enables agents to have these listings for their own websites. The IMLS empowers all agents and brokers to display international property listings knowing that commissions can be made on any sale which is generated by their IMLS search through referral agreements with other agents around the world. More information about The International MLS [IMLS] and all its services can be found on The IMLS. About MLS PIN MLS Property Information Network (MLS PIN) is a privately REALTOR® owned multiple listing service with approximately 33,500 participants and subscribers throughout New England, which manages a comprehensive database of nearly 35,000 listings for sale. It is the largest MLS in New England, and one of the largest in the nation. MLS PIN is located in Shrewsbury, Mass.
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International Home Sales Dollar Volume Retracts in U.S., Chinese Lead Purchases
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Berkshire Hathaway HomeServices Launches First Phase of International Expansion
IRVINE, Calif.--Berkshire Hathaway HomeServices, the United States-based real estate brokerage franchise network whose namesake is Warren Buffett's Berkshire Hathaway Inc., today announced plans to expand internationally starting in 2017. As part of its first phase of expansion, the network launched a powerful, new property-search platform on its popular www.BerkshireHathawayHS.com website; and a listing-syndication program now broadcasting Berkshire Hathaway HomeServices network listings to 70 real estate websites worldwide. The platform, developed in conjunction with Aliso Viejo, CA-based Real Estate Digital, offers the industry's most complete search experience for global shoppers of U.S. real estate. With two mouse clicks, consumers may choose to translate the website in any of 10 languages besides English including Chinese, French (European and Canadian), German, Italian, Japanese, Portuguese (Brazilian and European) and Spanish (European and Latin American). The site also seamlessly converts currency and measurements. Consumers may then search for homes in any U.S. city or state serviced by Berkshire Hathaway HomeServices franchisees. What they find they can't get on any other single site: full Multiple Listing Service data containing all listings in their search area. By registering on www.BerkshireHathawayHS.com, consumers also gain proprietary "Inside Access" features including the latest pending and sold information, market reports and property-price history. "Until now, global shoppers of U.S. real estate see only a portion of homes for sale in their searches of states, cities and postal ZIP codes," explained Gino Blefari, CEO of Berkshire Hathaway HomeServices. "When you register and search for U.S. real estate on our website, you see every property for sale in your search area, and then you can filter and sort those searches as you would on other sites. It's a much more effective way to begin searches of homes in America." "Regardless of nationality, today's home buyers want as much information as possible to make informed decisions on their real estate investments," said Stephen Phillips, president of Berkshire Hathaway HomeServices. "Our website and property-search platform are an indispensable resource for any global buyer of U.S. real estate." To complement the home-search platform, Berkshire Hathaway HomeServices is now broadcasting its network listings abroad. Most of the residential listings priced at $200,000 (USD) and above are now displayed on 70 real estate websites serving consumers in 37 countries on five continents. "A key priority in global expansion is to help our existing U.S. franchisees earn more business from beyond our borders," said Peter Turtzo, senior vice president of International Operations for Berkshire Hathaway HomeServices. "Our investment in these resources will help our network capture international client leads and generate transaction opportunities. These resources will also help our existing franchisees win more domestic listings, and recruit and retain more top sales professionals." About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com for details. Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
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The International MLS Introduces The Hellenic Association of Realtors in Greece as Its First Country Association Partner in Europe
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Coldwell Banker Previews International Enhances Luxury Digital and Social Platform
Madison, N.J. 03-23-2016 — Coldwell Banker Real Estate LLC, a leader in luxury home sales, has enhanced its Coldwell Banker Previews International® program with a new digital platform fueled by global content, exclusive videos and social media channels focused on the luxury real estate consumer. Last year, Coldwell Banker® affiliated agents closed over 25,000 transaction sides on U.S. properties sold for $1 million or greater. "The evolution of our Coldwell Banker Previews International digital platform allows affluent consumers to experience luxury homes like never before," said Craig Hogan, vice president of luxury at Coldwell Banker Real Estate. "We know that consumers in the luxury market want authentic, meaningful connections, and our content allows them to truly experience the luxury lifestyle." Many enhancements have been made on Previews Inside Out, the Coldwell Banker Previews International blog, where visitors can experience magnificent imagery, videos and content focused on regional, national and international luxury trends, as well as exclusive profiles on affluent visionaries and brands, property tours and more. Coldwell Banker®affiliated sales associates across the globe are now able to contribute compelling stories and lifestyle content. On social media, Coldwell Banker Previews International expanded its reach from Facebookand Twitter to include Pinterest and Instagram, platforms that thrive on luxury content. The  "Home of the Week" video series, which spotlights ultra-luxury properties, has now found a permanent home on Previews® channels and recently reached more than 540,000 video views on Facebook since the digital push was launched in early 2016. Coldwell Banker Previews, founded in 1933 by Henderson Talbot in New York City, has long defined the unique qualities of luxury home sales. Talbot was known for capturing prized estates on film and holding exclusive gatherings for affluent buyers to preview them as cinema. The enhancements announced today build upon his legacy. "These integrated digital enhancements are just the first of many exciting updates for our global luxury program," said Hogan. "This further demonstrates our commitment to creating exceptional luxury experiences globally, with an emphasis on engaging luxury consumers in new, meaningful ways." About Coldwell Banker Previews InternationalThe Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand's luxury homes program.  The exclusive group of certified Previews Property Specialists make up approximately 8.5 percent of the independent sales associates affiliated with the Coldwell Banker brand worldwide.  Coldwell Banker Previews International participated in more than 25,000 transaction sides of homes priced at $1 million or more in 2015. On average, Previews handles $133.5 million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated. About Coldwell Banker Real Estate LLCSince 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 46 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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The International MLS Secures First U.S. MLS Partner
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Zillow Group Launches Initiatives to Connect U.S. Premier Agents with Chinese Buyers
  SEATTLE, January 12, 2016 — Zillow Group, which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and Web, today announced the launch of two new initiatives designed to help China-based buyers connect with a local real estate agent to help them with their U.S. home purchase. China-based buyers can now connect with Premier Agents (Zillow Group advertisers) in the United States through two different portals: WeChat, the largest and most popular mobile messenger app in China, and NetEase, a leading China-based internet technology company that is one of China's largest web portals. "China-based buyers continue to be a huge influence in the U.S. real estate market – they are growing in numbers and spending more every year," said Greg Schwartz, Zillow Group chief business officer. "These new partnerships will help us better serve these home shoppers and drive more business to those Premier Agents partners who have the language skills to navigate these transactions." To provide Mandarin-speaking buyers with the best experience possible, Zillow Group has created a dedicated customer service team with Mandarin language skills and created a network of Mandarin-speaking Premier Agents in markets that have been of the most interest to Chinese buyers including Los Angeles, New York City, San Francisco and Seattle. Through the WeChat channel, home shoppers have access to content and market information translated into Mandarin as well as the ability to connect directly with Zillow Group and Mandarin-speaking Premier Agents. The Zillow channel is available on WeChat at: zillow_china. Additionally, Zillow now powers the U.S. home search experience on NetEase, where visitors can search for homes in the U.S. on Zillow and connect directly with Zillow and Mandarin-speaking Premier Agents. This is the second home search experience powered by Zillow in China. Zillow also partners with Beijing Yisheng Leju Information Services Co. ("Leju"), an affiliate of E-House (China) Holdings Limited, a leading real estate services company in China. Zillow Group Zillow Group houses a portfolio of the largest real estate and home-related brands on the Web and mobile. The company's brands focus on all stages of the home lifecycle: renting, buying, selling, financing and home improvement. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy® and HotPads®. In addition, Zillow Group works with tens of thousands of real estate agents, lenders and rental professionals, helping maximize business opportunities and connect to millions of consumers. The company operates a number of business brands for real estate, rental and mortgage professionals, including Postlets®, Mortech®, Diverse Solutions®, dotloop® and Retsly®. The company is headquartered in Seattle.
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USForex Announces Partnership with Proxio
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Berkshire Hathaway HomeServices Introduces CIPS Training for Agents Seeking Business from Foreign Clients
IRVINE, CA (Dec. 1, 2015) -- Berkshire Hathaway HomeServices has introduced specialized training to help its agents complete international real estate transactions seamlessly and with reduced risk. Through the training, agents will earn a Certified International Property Specialist (CIPS) designation, which is the only international designation recognized by the National Association of REALTORS®. "Currency issues and tax laws alone make international transactions more complex, and then there are visa laws, financing and other considerations," said Marie Shoemaker, director for Network Education Services, Berkshire Hathaway HomeServices. "An agent who's trained to handle these challenges can make the difference in a home sale or purchase." Berkshire Hathaway HomeServices' CIPS training includes up to five full days of study covering international business in domestic markets and transactions in Europe, Asia/Pacific and the Americas. Instruction will involve transaction tools, currency and exchange rate issues, cross-cultural relationships, regional market conditions, investment performance, tax issues and more. "Few brokerage networks offer CIPS training," said Peter Turtzo, Berkshire Hathaway HomeServices' senior vice president for International Operations. "With help from this unique opportunity, we want our agents to earn their unfair share of the $104-billion international market in the U.S." Berkshire Hathaway HomeServices has grown to nearly 40,000 agents and 1,200 offices operating in 47 states since its launch in September 2013. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com. Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
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New Global Network Agreements Add to Record Year for ListHub
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Santa Clara County Association of REALTORS® Leads Excursion to China
SAN JOSE, California, Oct. 20, 2015 — The Santa Clara County Association of REALTORS® will lead a delegation of its members to China today through Oct. 28th on a trip that will include a presentation at the Beijing Homelink Real Estate Agency, the country's largest real estate company. Sixteen people are traveling to China, including Hilda Ramirez, director of Public Relations, Communication and Education for SCCAOR, Anne Hansen, a REALTOR® with Realty ONE Group who serves on SCCAOR's Board of Directors; Pauline Martinez, a broker at AALIS Platinum Properties; and Suzana Kubota of Coldwell Banker, who will all be speaking at Beijing Homelink. "It is an honor to speak at Beijing Homelink and to lead a group of SCCAOR members to China, where they can learn more about the people, history and culture of this rapidly changing country," Ramirez said. "We are delighted that SCCAOR will be coming to Beijing Homelink to lead a discussion about nuances that exist between the United States and China when it comes to the real estate industry," said Gene Shi, President of Beijing Homelink International Operations. SCCAOR CEO Neil Collins noted that, "The Bay Area is home to a very large Asian population and with Chinese investors continuing to be a major force in our market we knew we needed to do more to prepare our members for success. SCCAOR members will be one of the very first REALTOR® associations to visit China." The Chinese are the biggest group of foreign home buyers in the U.S. and account for 16 percent of foreign buyer activity, according to the National Association of REALTORS®. Sales from Chinese home buyers reached a record $28.6 billion between April 2014 and March 2015. The trip to China was made available to all SCCAOR members. Participants will visit Beijing, Shanghai, Suzhou and Hangzhou. This is the first year SCCAOR has taken members to China. The goal is to make it an annual event, with the next trip being held in October 2016. About the Santa Clara County Association of REALTORS® SCCAOR, established in 1896, is California's oldest and Northern California's largest real estate association. We represent about 10,000 REALTORS® and affiliate members. SCCAOR exists to meet the business, professional and political needs of its members and to promote, protect homeownership and private property rights.
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Brokers from multiple countries expand global exposure with Proxio Showcase™
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Long & Foster to Bring Chinese Buyers to Mid-Atlantic and Northeast Via Juwai.com
Long & Foster Real Estate, the United States' largest family-owned real estate company, has signed a new partnership with China's largest international real estate portal, Juwai.com, to bring homebuyers from mainland China to the Mid-Atlantic and Northeast regions. About Chinese Home-buying in the Mid-Atlantic and Northeast Mainland Chinese real estate buyers, according to the National Association of Realtors (NAR), make up the largest foreign buyer group in the United States and account for 16 percent of international homebuyers. NAR estimates Chinese buyers spent nearly $29 billion on real estate in the US last year. By 2020, they are expected to spend $220 billion per annum on international property. Most Popular Mid-Atlantic States for Chinese Real Estate Buyers North Carolina Maryland Pennsylvania New Jersey Virginia District of Columbia Delaware West Virginia Source: Juwai.com, 2Q 2015 The United States is the most popular destination in the world for Chinese real estate buyers. They have clear preferences among the Mid-Atlantic and Northeast states where Long & Foster operates, which include North Carolina, Maryland, Pennsylvania, New Jersey, Virginia, the District of Columbia, Delaware, and West Virginia. Juwai.com data shows that North Carolina, Maryland and Pennsylvania are the most popular in this group. In terms of growth in Chinese buyer interest over the past year, North Carolina leads among these states. The Juwai.com residential Purchasing Intent Index for North Carolina increased by 115.9 percent in the second quarter of 2015, compared to a year earlier. Virginia had the second-fastest growth in purchasing intent, with the Juwai.com residential Purchasing Intent Index for Virginia increasing by 83.3 percent over the past year. Maryland took third, with the Maryland Index up 77.9 percent over the same period. About the Partnership Under the terms of the new partnership, Long & Foster will advertise its listings on Juwai.com. Agents with the company will also be able to upgrade their own bios, office pages and individual listings to attract greater buyer interest. P. Wesley (Wes) Foster, Jr., founder and CEO of The Long & Foster Companies, said, "One reason Long & Foster remains the No. 1 independent family-owned residential real estate company in the country is that we are constantly investing in new tools to help our agents and clients sell their homes quickly and at the highest price. This partnership with Juwai.com creates a direct link between Long & Foster listings and buyers in the fastest growing market in the world. Engaging with Chinese buyers is a strategic move that will have benefits for years to come. We did our due diligence and decided on Juwai.com as our ideal partners, since they have the largest audience of Chinese international homebuyers." Andrew Taylor, co-CEO of Juwai.com, said, "As the largest family-owned real estate company in the US, Long & Foster is an exciting partner for us. Our buyers are seeking property for investment and occupation on the Eastern Seaboard. They like to purchase in the US because they can own the homes outright, which is not possible in China. When you look around at the global economy right now, American real estate seems like a relatively safe, long-term investment. "This partnership is of great benefit to Chinese buyers, because it makes it easier for them to access some of the country's best real estate listings and most successful agents. Chinese buyers are motivated by investment, education, second-home lifestyle and immigration. Agents will do best when they take these motivations into account, and help buyers with the information they need, whether it's local school information, tourist destinations or current yields on investment property."
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Feng Shui a Driver of Home Selection and Investment for Chinese-Americans
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
Santa Clara, CA (August 3, 2015) – Proxio, Inc., provider of the world's most powerful digital marketing and collaboration solutions for the global real estate industry, today announced the launch of Proxio Luxury Showcase™. Uniquely designed to give luxury agents an exceptional ability to market distinctive properties globally, Proxio Luxury Showcase is the most recent extension of the company's multicultural marketing services for real estate professionals. Proxio Luxury Showcase automatically generates a complete digital marketing package for each luxury property, including a multilingual website, digital brochure, and graphical emails, with all elements SEO and mobile optimized. Listings can easily be distributed across social channels to potential buyers, all while being tracked by the listing agent. Proxio Luxury Showcase provides collaboration tools bundled inside; the many thousands of agents engaged in Proxio's global network can connect to any listing with one click, which automatically adds their own contact information and appends the listing to a free, mobile-friendly website with social sharing capabilities. Every additional agent using Facebook, Pinterest, WhatsApp, LinkedIn, Twitter, or email to share a listing multiplies and extends listing visibility, including globally. In several months of testing, Proxio Showcase services have generated leads from 46 countries. "Proxio Luxury Showcase is going to be a game-changer; we're increasing listing visibility exponentially by enabling multiple personal shares directly by motivated buyer's agents," states Janet Case, CEO of Proxio, Inc. "We're excited about this product and its ability to maximize the sales potential of a luxury property." "Unlike single property websites, Proxio Luxury Showcase is a real marketing channel that engages thousands of agents around the world to actively promote properties," says Jose Perez, Executive Vice President of Global Sales for Proxio. "For the brokerage, it has the advantage of tracking agent engagement and identifying where leads are coming from for each individual property." Proxio Luxury Showcase creates robust digital marketing that presents properties beautifully, exposes them widely, and is easy to use. If listing agents prefer to market selectively, they can elect to share a listing only with specific agents of their choosing—they have full control of the marketing content and the sharing. "What we see in Proxio Luxury Showcase is the ability for brokers and agents to harness the 'power of the crowd' to extend the visibility of listings," says Patrick O'Connell, Senior Vice President of EWM, a high-end brokerage based in Miami and current Proxio client. "It is a completely new and infinitely more powerful way to market luxury properties." Proxio is beta testing Proxio Luxury Showcase with selected existing clients. The company plans to offer the platform to the industry beginning August 17. Interested brokers and agents can request access by contacting j.perez[at]proxio.com. ABOUT PROXIO, INC. Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio's award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio's subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.
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Better Homes & Gardens Real Estate Gary Greene Joins the International MLS as a Limited Charter Broker Member
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Berkshire Hathaway HomeServices Georgia Properties Becomes the First USA Limited Charter Member Of The International MLS [IMLS]™
Los Angeles, CA. (March 20, 2015)--The International MLS [IMLS]™ announces that Berkshire Hathaway HomeServices Georgia Properties has become The First USA Limited Charter Member. According to The IMLS CEO/Founder and California broker Dr. Daniel Nussbaum, "We are proud to say that we have now added a premier company and brand in real estate as a global broker member and have added Dan Forsman to The IMLS Advisory Board. All of the company's listings will be displayed on The IMLS and available all IMLS searches performed globally. Agents will also be able to get the framed IMLS solution with more than 1,000,000 listings in 60 countries and 80 languages for their own website, allowing the agent to capture all leads from these online consumers. We are delighted that Berkshire Hathaway HomeServices Georgia Properties can see the strategic competitive advantages of becoming an IMLS member and what it can provide for their agents and clients." The International MLS was created by brokers, for brokers, and all of their agents. Membership is available from only $39 a year, so agents from all over the world can affordably become members of The IMLS and participate in this global cooperative. "We are always looking for new ways to create value for our associates and their clients," said Dan Forsman, president & CEO of Berkshire Hathaway HomeServices Georgia Properties. "The International MLS is a powerful solution to address the growing opportunity to expose our properties to consumers across the world. The robust multi-language search provides an option for multi-cultural consumers to search in over 80 languages. We also see great potential in referrals from global network members. Our agents are excited and we look forward to working together to bring new solutions to our team." The IMLS also satisfies the growing concerns about the direction of the real estate industry as of late by making certain core ethical promises. The IMLS will never advertise other agents on a personal member's listing page, and if a consumer is interested in a property, only that listing agent will receive the lead. The company wanted to create a platform where "For Sale By Owner" listings are not accepted, putting the real estate market back in the hands of true professionals. About THE INTERNATIONAL MLS [IMLS]™ The International MLS is a real estate technology company and broker based in Los Angeles California with more than 1,000,000 listings in 60 countries. Property listings are primarily imported via electronic XML data feeds from brokers, as well as from agents who may post their listings manually. The IMLS empowers all agents and brokers to display international property listings knowing that commissions can be made on any sale which is generated by their IMLS search through referral agreements made between themselves and agencies around the world. More information about The International MLS [IMLS] and all its services can be found on http://www.TheIMLS.com. About BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES Berkshire Hathaway HomeServices Georgia Properties has 1,250 associates and 23 offices across the Greater Metro Atlanta area. Led by president and CEO, Dan Forsman, the organization offers a full suite of integrated real estate services including residential real estate, luxury real estate, new homes sales and marketing, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Berkshire Hathaway HomeServices Georgia Properties is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Visit http://www.BHHSGA.com.
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Previsite to Deliver ListTrac Analytics for Property Listings Across the Globe
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Zillow Now Powers U.S. Real Estate Listings for Leading Chinese Real Estate Platform, Leju
SEATTLE, September, 9, 2014 -- Zillow, Inc., the leading real estate information marketplace, is now powering the U.S. real estate search for Leju Holdings Limited ("Leju") (NYSE: LEJU), an affiliate of E-House (China) Holdings Limited (NYSE: EJ), a leading real estate services company in China. Leju operates several leading real estate and home furnishing websites of SINA Corporation, Baidu Inc., and its main website, leju.com, as well as various mobile applications along with local websites covering more than 250 cities. Chinese home shoppers who search for U.S. homes on Leju's platforms now have access to Zillow's robust home search experience, rich data on homes, millions of for-sale listings, and unique pre-market inventory, through a co-branded Zillow®-Leju site. "Chinese home shoppers represent an untapped opportunity not only to U.S. sellers, but to agents and brokers as well," said Amy Bohutinsky, Zillow chief marketing officer. "Chinese home buyers spent $22 billion in the U.S.i last year – nearly doubling what they spent in the previous yearii – and this co-branded site will make it easy for them to not only find the U.S. home of their dreams, but also connect with a local real estate professional who can help make that dream a reality. We are excited to offer this opportunity to the thousands of brokers and agents who choose to market their listings on Zillow." Agents and brokers whose listings appear on Zillow will also automatically appear on the co-branded site, with no additional effort or cost. Chinese buyers are the largest population of foreign buyers of U.S. homes. The median price of the homes they purchased was approximately $523,148, with 76 percent of purchases reported as all-cash purchases. iii "We are pleased to offer Leju visitors the opportunity to have unparalleled access to the number one real estate website in the U.S.," said Geoffrey Yinyu He, Leju's chief executive officer. "For Chinese buyers who are looking to invest in the U.S. market, we now provide easy access to a comprehensive amount of listings, which will simplify the remote house hunting experience." Financial terms of Zillow's first international partnership were not disclosed. In the United States, Zillow is the exclusive provider of for-sale and for-rent listings for Yahoo!® Homes, AOL® Real Estate, MSN® Real Estate and HGTV®'s FrontDoor®. About Zillow, Inc. Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 89 million unique users in July 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgages, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle.
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ListHub and NAR Align to Guide Realtors® in Global Real Estate
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Imprev Helps Real Estate Firms Speak in Tongues: Worldwide Language Support Includes Traditional Chinese, Simplified Chinese and Korean Now Available
SAN FRANCISCO, CA, July 16, 2014 - Real Estate Connect -- Homebuyers and sellers whose first language is not English is a growing and important group for all agents, not just those who "specialize" in working with specific ethnic groups. Today Imprev is announcing new technology to help all agents tap into this multi-billion dollar opportunity. Specifically, Imprev technology now allows agents to create digital and print marketing materials in scores of languages, including traditional Chinese, simplified Chinese, Korean, French, and Spanish. Imprev, the leading provider of private label marketing technology to the real estate industry, will provide this capability to its franchise and broker customers to serve these growing markets as one in five households in the United States and Canada speak a language other than English at home. Moreover, home sales to international buyers totaled $93 billion in 2013, with a remarkable 60 percent of those transactions reported as all-cash sales, according to estimates from the National Association of Realtors. For example, investors from China are now number one in purchasing power, buying $22 billion of U.S. homes with an average home price of more than $590,000. "China is the fastest growing source of international real estate buyers in the U.S.," said Renwick Congdon, CEO of Imprev. "But in real estate, there's been no broad solution to create Chinese language marketing material," Congdon said. "Now both native speaking agents as well as those agents who use translation software, can very easily create marketing content that speaks to these customers." This latest innovation builds on the powerful Imprev marketing platform, combining with previous enhancements -- such as the intelligent automation system -- that Imprev rolled out with Berkshire Hathaway HomeServices Fox & Roach REALTORS earlier this year. "Our ability to automate the creation of any digital or print marketing material, including multi-language content, further positions Imprev as a leader in the industry," Congdon explained. "Now with intelligent automation, marketing content in any number of languages can be generated by the brokerage on behalf of the agent -- regardless of the agent's linguistic abilities -- ensuring that the brokerage and its agents can capitalize on the incredible growth opportunities in today's multi-lingual real estate market." RE/MAX INTEGRA's Ontario-Atlantic Region recently added multi-language marketing content to its Imprev-powered Design Centre, including French, traditional Chinese, simplified Chinese and Korean. "Language is power in real estate," said Gurinder Sandhu, Executive Vice President, RE/MAX INTEGRA, Ontario-Atlantic Region, noting that many of his top-producing agents often speak multiple languages. "Offering information to customers in their native language builds confidence and trust, further differentiating this regions' agents from their competitors," said Sandhu. About Imprev Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today. Imprev delivers innovative marketing solutions, including automation, custom Marketing Centers and digital apps, delivered by the industry's most advanced and stable platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish digital, print, video, multimedia, online and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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RESAAS Expands Localization of Its Platform to Cater to Overseas Demand
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Sotheby's International Realty Brand Launches Global Referral Management System
MADISON, N.J., June 18, 2014 -- Sotheby's International Realty Affiliates LLC today announced the launch of the Sotheby's International Realty® Global Referral system, which is designed to streamline the transfer of referrals electronically within the Sotheby's International Realty worldwide network. The Global Referral system, which the brand developed with Immobel, allows Sotheby's International Realty network members to assign referrals, manage them through closing and run detailed reports. The system also features language translation and currency conversion. "The Sotheby's International Realty Global Referral system offers our network members increased flexibility in handling referrals, especially on a global basis," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "They now have the ability to view current and projected revenue for those referral transactions that are active and pending, and gain insight into business generating from other markets. As our brand has grown to 700 offices in 54 countries and territories, we saw a need for an integrated, global referral management tool that would serve to unite our network members and help them better capitalize on referral business." Sotheby's International Realty network members already have found the new system to be valuable in streamlining their referral processes. "The system is very helpful in keeping track of the many referrals we receive," said Laura Benaglia, marketing and communications manager, Milan Sotheby's International Realty in Italy. "I no longer need to file anything in paper. Now I can manage our referrals electronically anywhere using various types of mobile devices, even if I'm not physically at the office." The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated. About Sotheby's International Realty Affiliates LLC Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. RLGY -1.36% , a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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ListHub Announces Agreement with ListGlobally
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ListHub aligns with SouFun to Advertise U.S. Listings on Top Chinese Real Estate Website
  MORGANTOWN, W. Va. and BEIJING, Feb. 27, 2014 -- ListHub, the leading distributor of property listings in the U.S. and international publisher websites and foremost provider of performance metrics in real estate operated by Move, Inc., announced an expansion of their agreement with EdenHome to add SouFun Holdings Limited, the leading real estate portal in China, to the ListHub Global network, providing U.S. listings to Chinese buyers via the ListHub Global platform. The new collaboration gives agents and brokers the ability to market their listings to international buyers in China, and provides a critical link to one of the most significant sectors of the foreign investment market. SouFun, China's fastest growing real estate listing portal, maintains a database containing real estate related content for more than 336 cities in China as well as close to 100 offices focusing on local markets. With this agreement, SouFun is bringing the U.S. housing market to Chinese buyers through internet portals highly focused on user experience. EdenHome operates the international real estate search for dozens of websites around the world, now including SouFun. EdenHome's network includes 25 portals in 21 countries throughout Europe, Asia, Africa, and North and South America. The EdenHome Network is available to US brokers and agents through ListHub's Global Platform. "ListHub's goal is not only to help agents and brokers market listings to prospective homebuyers in the U.S., but also worldwide, reaching foreign buyers who are looking to make an investment," said Luke Glass, general manager of ListHub. "The ListHub Global platform provides rigorous listing protections for distributed listings regardless of geographic borders, and our integration with SouFun allows Chinese buyers to discover available homes abroad within their familiar real estate search portal." "The new agreement expands SouFun's ability to provide the most comprehensive service to Chinese agents and their clients interested in US homeownership," said Liu Jian, chief operating officer of SouFun. "It enables the Chinese buyer interested in expanding home investment opportunities outside the country to compete effectively in the U.S. marketplace." The National Association of REALTORS® (NAR) 2013 Profile of International Home Buying Activity reports that China represents the second largest group of foreign home buyers, after Canada, comprising 12 percent of foreign purchases of U.S. real estate in 2012. It also has been one of the fastest-rising international investment markets, increasing 140 percent since 2007. Many purchases were made possible through the U.S. government's EB-5 Immigrant Investor program, which has been largely dominated by buyers from China – nearly 80% of all EB-5 visas went to Chinese nationals in 2012, according to the U.S Department of State. The rise in interest in U.S. properties from Chinese buyers in recent years has been fueled in part by the opportunity to own land outright in the U.S. In addition, recent restrictions on multiple-property ownership in China designed to help curb housing prices there have broadened the appeal of overseas investment. The technical integration relating to the agreement is underway, with active listing content slated to launch in February, 2014. About SouFun SouFun operates the leading real estate Internet portal in China as measured by the number of page views and visitors to its websites. Through our websites, we provide marketing, e-commerce, listing and other value-added services for China's fast-growing real estate and home furnishing and improvement sectors. Our user-friendly websites support active online communities and networks of users seeking information on, and other value-added services for, the real estate and home-related sectors in China. SouFun currently maintains about 100 offices to focus on local market needs and its website and database contains real estate related content covering more than 336 cities in China. For more information about SouFun, please visit http://ir.soufun.com. About ListHub ListHub™ is operated by Move, Inc., (NASDAQ: MOVE), the leader in online real estate. ListHub provides a platform to MLSs and real estate brokers to effectively manage every aspect of advertising listings online, including tools for making informed advertising choices, flexible options for routing consumer traffic and leads, and reporting for accurately measuring the results of their online marketing. Listing information is kept up-to-date to provide today's homebuyers with the most accurate information available from the MLS. ListHub is the leading platform nationwide for listing management, serving more than 50,000 brokerage firms, and synchronizing listing information from over 450 data sources with more than 125 publisher websites. www.listhub.com About Move, Inc. Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®, TigerLead®; Top Producer® Systems and FiveStreet, Inc. Move, Inc. is based in San Jose, Calif. http://marketing.move.com
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