Placester Announces Single Property Sites so Real Estate Professionals Can Grow Business and Stand Out From the Crowd
BOSTON, MA--(May 14, 2015) - Placester, the real estate marketing platform, today announced the launch of Single Property Sites, website designs built specifically for promoting individual listings. With Single Property Sites, real estate professionals can easily set up and publish standalone websites to showcase unique or featured listings, creating focused marketing campaigns that appeal to a highly targeted audience and generate qualified leads. Single Property Sites includes all of the functionality real estate professionals have come to love about Placester Sites, but with the ability to highlight a single listing on its own page. Quick to setup and simple to maintain, Single Property Sites allows agents to market individual properties cost-effectively, generate better leads, and even use a street address as a unique URL. Single Property Sites lets professionals choose Placester designs, images, and copy for targeting specific buyers or sellers. Buyers and sellers will love browsing an easy-to-navigate website focused solely on them and their home buying or selling goals. Whether they are interested in purchasing a split-level ranch, or want to work with a REALTOR® who has experience selling homes on the National Register for Historic Places, Single Property Sites allows them to see a real estate professional's unique specialties. Interested buyers can even view open houses and schedule showings from Single Property Sites. Meanwhile, agents and brokers generate better leads by connecting with motivated buyers and sellers who will grow their business. "Real estate brokers and agents compete with a lot of white noise when trying to connect with home buyers and sellers online," said Placester CEO Matt Barba. "Single Property Sites cuts through that noise, allowing professionals to message and market directly to the most relevant consumers online. This is exactly why we created Placester in the first place: to foster better connections between real estate professionals and home buyers and sellers with technology." Like Placester's existing designs, Single Property Sites features modern, responsive, SEO-friendly templates to enhance brand image and credibility. Through Placester's administrative panel, users can change colors and styles, add custom logos, and adjust copy to suit their businesses and their customers. Together with Placester's IDX integrations, lead management tools, and marketing automation via Facebook and Google AdWords, Single Property Sites helps real estate professionals reach customers with meaningful interactions. For more information on Placester, please visit: https://www.placester.com. About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for REALTOR Benefits®, the official member benefits program of the National Association of REALTORS®. To date, the company has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

Berkshire Hathaway HomeServices Fox & Roach, Realtors First to Deploy Real Estate’s Most Advanced Automated Marketing System
April 8, 2014 – Philadelphia, PA – Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the fifth-largest provider of brokerage and related services in the United States, today unveiled the real estate industry's most advanced automated markimpreeting system. Developed and powered by Imprev, the new Fox & Roach automated marketing system creates, publishes and distributes unique custom content for every Fox & Roach listing, including mobile-enabled, responsive Single Property Websites, IDX Virtual Tours and YouTube videos –without needing any work from the agent. "This is a unique innovation in real estate marketing that provides automation, creation and syndication of all our listings," said Rajeev Sajja, VP, Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, Realtors, a perennial technology leader. "We now provide every Fox & Roach agent a suite of agent and company branded marketing materials– completed and published – for every single listing. Agents can update and enhance these materials...or not. The agent decides how much they want to be involved in the marketing of their listings." "The big win for the brokerage: ensuring universal brand consistency through automation," Sajja added. The Imprev automation solution, which scales to create hundreds of thousands of projects as needed, is highly configurable in both style and functionality. "Over the last few years we have re-written our entire platform," said Renwick Congdon, CEO of Imprev. "This latest innovation allows our clients to automate the creation, publishing and distribution of any or all of our products, customized to the exact business rules of the client. No two marketing solutions will ever look the same, nor contain the same content." For the Fox & Roach implementation, each single property website is deployed to a custom, Fox & Roach web address (URL), the specific marketing materials created by the system are determined by the price and location of the listing, and every marketing piece is automatically updated whenever listing data is updated, such as a change in price or an open house date. "And if agents want to add their own personal touch, update photos, wordsmith copy, email content to prospects or post to Facebook, Twitter, Google+ or Pinterest, they can do it anytime from anywhere, since the platform works on all mobile devices," Sajja explained. The Imprev automation system is designed to interface with industry standard listing data sources. For Fox & Roach, the integration is with their CoreLogic AgentAchieve CRM platform. Sajja notes that Fox & Roach selected Imprev because of its proven penchant for quality and its reputation for technology innovation. "I can attest from our experience, Imprev's reputation is well earned," Sajja said. "We're proud to be the first to implement a system that should be a game-changer for real estate marketing," Sajja said. Samples of the automated marketing material for a listing: Single Property Website YouTube video IDX Tour About Berkshire Hathaway HomeServices Fox & Roach, REALTORS® On November 11, 2013, Prudential Fox & Roach, REALTORS®, the Delaware Valley's market leader, became Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, and a part of HomeServices of America, the nation's second largest provider of total home services. These two legendary companies have joined forces to begin a new era in real estate. The company now has 4,000 Sales Associates in 65 sales offices throughout the Tri-State area. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. For more information on Berkshire Hathaway HomeServices go to www.berkshirehathawayhs.com. Visit our Website at www.foxroach.com. About Imprev Imprev, Inc. provides real estate companies with innovative marketing solutions, including automation, custom Marketing Centers and digital apps built on the industry's most advanced platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.

Intagent Connect™ Members Now Allowed to Create Unlimited Single Property Websites
Ann Arbor, Michigan (January 03, 2014)--Intagent has now allowed the members of their Connect™ Network to create unlimited single property websites, an immensely useful feature that enables the realtors to market their own listings individually. In less than three clicks, they can add local neighborhood information, local school data, mortgage calculators and an impressive slideshow. Discussing it, a senior executive with Intagent commented, "If you have printed flyers or information going out about a new listing, getting a single property website will be a good idea. These websites can be a great asset to your business and the best part about it is that they are free of charge. You can begin promoting a single property without shelling out a dime." Intagent Connect™ Network is a platform that allows real estate enterprises to network, thus increasing their standing in the community. The platform allows one share listings, leads information and more. Even the small real estate companies can strengthen their web presence by joining the network, bringing in quality web traffic. It is a powerful tool for local realtors allowing them to buy, sell or rent a property. Joining the network brings in an array of advantages to the members. As the executive said, "You get a valuable platform to show inventory to potential buyers, increasing buyers' interest in your single property and getting leads that have high chances to convert into sales. The network has been highly advantageous for real estate professionals and they are enthusiastic about joining it." Intagent websites have a long list of features including the presentation of listing images in flash animation, printing of listing flyers directly from the website, capability to add virtual tours to listings and automatic mapping of listings for easy directions. Visit site of Intagent to get more tips about realtor website marketing. Information on key pages like About Us, Local Neighborhoods, and Financing is easily editable, thanks to customized content management system. Click for more info about real estate agent web design. About Intagent Intagent provides marketers with the tools they need to sell their properties. Specializing in realty websites, they know exactly what is required to attain sales of properties online. Get more info here about web design for realtors. Moreover, they have the technical expertise as well to back the websites with all the features required. They provide the ways to add more local content to Realtor websites with a few clicks.

Video integration and new features to help you sell faster
Sign Rider Store has launched some awesome new features to help you sell more with single property websites. Check them out! Video: Include a YouTube link to virtual tours when creating your property sites. The video will display on your site's homepage. Tip: Video is a great tool for boosting SEO. Be sure to add a descriptive title to your video that includes location and notable amenities or features. Easy Activate: We've made website activation easy and intuitive. Under the inactive tab, you will see a blue lightning bolt icon. Click this button to activate your site so the rest of the world (or at least your local community) can see it! Preloaded Demo Site: We've made it easy for you to see a website in action. Each new account comes with a pre-loaded demo website. Modify it, preview it, even update it with your own property information. Then activate! Public Link (copy/paste): Once you've activated your single property website, sharing the public link is pretty important. A small blue bar displaying the public URL is now visible for all active websites. Click and it will copy to your clipboard for sharing via email and social media. To view the original post, visit the Sign Rider Store blog.

AgencyLogic Releases White Label Social Marketing Platform for Real Estate Brokers and Franchises
Wappingers Falls, NY - April 29, 2013--AgencyLogic today announced the release of a white label social marketing software platform aimed at real estate brokers, national franchises and companies providing Web based marketing tools to the real estate industry. The brandable platform provides a full featured marketing suite including unlimited single property websites, Follr Digital Identity Websites, Facebook Business Pages and a Facebook application. The news follows the recent acquisition of single property Website company iPropertyWebsites.com, the fourth single property Website provider the company has purchased. Using its own brand, AgencyLogic currently provides the lowest price subscription single property Website product in the industry. The new platform takes that offering a step further by allowing any size of company, from small brokerages to national franchises, to offer their own marketing suite complete with single property Websites, Digital Identity Websites, Facebook Business Page and a Facebook Application. This can be done using their own domain name, company branding and message. For real estate vendors a revenue sharing program also exists. "We are known for our white label platform but this is the first time we have extended that offering to smaller brokerages, a natural move for us as we continue to explore new markets," stated AgencyLogic CEO Stephen Fells adding "Our automated and branded product suite is unique and solves many problems for real estate agents, brokers, franchises and vendors. That we can provide these services cheaper than anyone else and offer a revenue share is the thing that excites us most and reaffirms our ability to build scalable, profitable software." The suite is centered on AgencyLogic's subscription single property Website product and Follr Digital Identity Websites, both part of the National Association of REALTORS® e-PRO Technology Certification Program. The platform leverages automation ensuring REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to a single property Website automatically update the agents primary marketing Website, Digital Identity Website and Facebook business page ensuring dissemination of accurate, real-time data while simultaneously complying with Facebook terms of service. This is achieved without the limitations often put in place by MLS's ensuring effective, data rich and visually appealing real estate marketing. Agents can also opt into free listing data syndication to multiple real estate Websites and portals. The new platform includes enhanced mobile functionality and free SMS and QR code integration. With more and more traffic coming from mobile devices every single property Website is mobile-enabled to guarantee it can be seen quickly and clearly on every mobile phone. Subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as 'URL' or Uniform Resource Locator). "We continue developing software to support the real estate industry and its efforts to market homes, agents and brands as professionally as possible," stated AgencyLogic CIO Mark Wayman adding "Our focus is always on making scalable, full featured and easy to use software so that REALTORS can quickly create aesthetically beautiful and data rich single property Websites." The platform includes a free domain name, the ability to upload unlimited photos and documents, social sharing, lead generation and a design mechanism that allows personal theme's or design templates for each Website. Industry best statistics are also provided for free. Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and are also included in the latest e-PRO® technology certification. AgencyLogic single property Website subscribers will automatically have a Follr account created with contact and listing data syncing on registration thereby simplifying use of all parts of the company's social marketingplatform. Several brokerages have already signed up for the service, details on some of those relationships will be publicized during the second quarter. About AgencyLogic AgencyLogic (http://www.agencylogic.com) is a division of Network Earth, Inc. (http://www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic's marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net, Realasites.com and iPropertyWebsites.com and continues to lead Web-based marketing software innovation. About Follr, Inc. Follr, Inc. (http://www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell its story using a combination of personal or corporate history and social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline personal and business information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world. About the National Association of REALTORS® The National Association of REALTORS® (http://www.realtor.org), "The Voice for Real Estate," is America's largest trade association, representing 1.2 million members, including NAR's institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries. NAR's membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice. Working for America's property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.