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WATCH: Rock Your 2021 Recruitment

January 19 2021

Traditionally, a lot of agent recruiting has been belly-to-belly, but this process, like many others, has had to be reimagined during the pandemic. And with a new year just beginning, there's no better time to examine what that new process should look like for your brokerage.

We took a deep dive into the ins and outs of brokerage recruitment strategy during a recent webinar. Hear from broker/owner Denis Pepin and Bondilyn Jolly of 3sixtyfive.agency as they discuss strategies for successful recruiting and retention in 2021 in the webinar recording below:

Webinar Guests

  • Denis Pepin, Broker/Owner, United Real Estate Professionals
  • Bondilyn Jolly, Managing Partner of 3sixtyfive.agency and VP of Marketing at Elevate
  • Moderator: Victor Lund, Co-founder and CEO, RE Technology

Video Timeline

0:00 - Moderator Victor Lund introduces the topic and panelists.

6:30 - What's a brokerage's secret to long-term, sustainable growth?

14:02 - Due diligence questions for brokerages to better understand their strengths and weaknesses.

19:09 - Tip 1: Define your outcome.

21:24 - Tip 2: Set goals and budgets.

27:26 - Tip 3: Understand your competition.

31:55 - Tip 4: Define your brand.

33:05 - Tip 5: Define your ideal agent.

39:00 - Tip 6: Create a recruitment workflow.

47:20 - Tip 7: Invest in your agents.

50:21 - Tip 8: Know when to call in the pros.

53:25 - Bondilyn shows the audience samples of sales presentations for recruiting.

59:13 - Learn how to contact 3sixtyfive.agency for a one-on-one consultation and to claim other free goodies.

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