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PropTech Franchise YourHomeHub Offers Revenue Opportunity to Brokerages

December 19 2021

Real estate has a math problem: the average agent has 397 contacts and the national move rate is 9.7%. That means agents have the potential for 37 transactions annually, but the average agent only completes seven per year. How can brokerages help agents bridge that gap?

Enter YourHomeHub, a new technology from MooveGuru that just launched on December 15. YourHomeHub is a homeownership portal that offers consumers a single "hub" for everything related to their home—from help with connecting utilities and moving discounts to one online place to access closing docs, title, appliance manuals, market valuations, and much more.

Each hub is branded to an agent and their brokerage and helps real estate professionals stay top-of-mind throughout the entire homeownership lifecycle.

What's more, geographic areas are "franchised" by brokerages, and brokerages receive revenue from homeownership-related services and goods purchases that their franchised hubs facilitate.

RE Technology got a preview of this brand new technology in a recent webinar. Watch the recording below to learn more:

Webinar Guests

  • Scott Oakley, CEO, MooveGuru
  • Kathleen Kuhn, President, MooveGuru
  • Magnus Sublett, Director, RE/MAX of Southeastern Michigan
  • David Moody, CEO, ERA Sunshine Realty
  • Greg Martin, President and Managing Broker, ERA Sunshine Realty
  • Moderator: Victor Lund, CEO and Co-founder, RE Technology

Video Timeline

0:00 - Moderator Victor Lund introduces the topic and panelists.

3:18 - Scott Oakley explains what YourHomeHub is.

10:02 - Greg Martin on why ERA Sunshine Realty partnered with YourHomeHub and how it solves his agents' struggle to keep in touch with their sphere.

12:14 - David Moody shares how ERA Sunshine Realty is preparing for the launch of YourHomeHub.

13:40 - Kathleen Kuhn on how she anticipates consumers will react to and interact with YourHomeHub.

14:52 - Scott on keeping the real estate agent and brokerage at the center of the transaction.

15:49 - Magnus Sublett on why he got involved with MooveGuru and YourHomeHub.

18:42 - Greg on how YourHomeHub is a "reverse franchise" where brokerages get paid for every homeownership-related referral or sale they facilitate.

19:35 - How YourHomeHub differs from other tools that let agents stay top-of-mind.

23:15 - Q&A session.

26:23 - Info on pricing, how to get more info, and how to get started.

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