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WATCH: How to Get More Referrals (Even in a Tough Market)

September 28 2022

Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do.

Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you.

Watch the webinar recording below to learn active (and successful!) referral generating strategies:

Webinar Guests

  • Brian Bolton, Customer Experience Team Lead, OutboundEngine
  • ‍Owen Lindsley, Senior Account Director, OutboundEngine

Video Timeline

0:00 - Brian Bolton introduces the topic and fellow panelist.

5:05 - What are referrals? Why are they important?

8:20 - The value of referrals.

13:08 - Referrals don't just happen.

14:21 - Three steps to a predictable referral process.

16:51 - Why your clients aren't sending you referrals.

21:02 - How to ask for referrals.

22:50 - Step 1 of asking for referrals: Find the right time.

24:50 - Step 2: Make it easy.

27:17 - Step 2: Just do it.

28:51 - What can we learn about referrals from industry leaders?

30:48 - The power of email marketing.

32:48 - How email marketing drives referrals.

33:55 - Examples of emails that ask for referrals.

36:55 - Staying in touch via social media.

38:48 - Building and maintaining your online credibility.

40:48 - How to control your online presence.

44:05 - Three tips you can act on right now to get more referrals.

49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation.

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